Josh Hart Bootcamp

Spectra partnered with the New York Knicks and DoorDash on a new commercial starring Josh Hart and creator duo The Broadcast Boys, a viral NYC-based sports personality tandem known for their comedic hoops content and online show formats.


In the spot, The Broadcast Boys show up convinced they could steal a few minutes in a real NBA game, until Josh Hart runs them through a tongue-in-cheek “DoorDash Bootcamp” to put their confidence to the test. The piece blends personality-driven comedy, on-court action, and brand storytelling to spotlight DoorDash’s Knicks partnership in a way that feels native to basketball culture.


Spectra led the project end to end, from concept and scripting through production and post, shaping a premium, talent-led film set to debut around the team and platform’s joint marketing moments.