US Open Chicken Sandwich

Spectra partnered with COQODAQ, one of New York’s most buzzed-about restaurants, to launch their debut chicken sandwich through a creative blitz at the 2025 US Open. To capture every angle of the culinary moment, Spectra produced a multi-format content suite: two playful sketch videos featuring real COQODAQ staff, a chef’s-eye “The Bear”-inspired sandwich build, a BTS docustyle special following founder Simon Kim as he collaborated with USTA execs to taste-test the new menu item on site, and anchored by a glossy launch commercial that positioned COQODAQ’s fried chicken as a must-try, blending high-performance food storytelling with authentic restaurant culture.


Spectra handled concepting, scripting, field production, and distribution, helping COQODAQ drive massive trial, hype, and social conversation during one of the city’s highest-profile food activations of the year.