Squad Bets

Spectra partnered with Fanatics Sportsbook to launch “Squad Bets,” a new product that lets fans build their own lineup and bet on how their squad performs together. To bring the mechanic to life, we cast Luke Manley (from Marty Supreme) as a delusional, on-the-street “GM,” sprinting around New York City recruiting strangers and talking through wild squad combinations like he’s constructing a contender.


The spot leans into character-driven comedy and fast-paced city visuals to make Squad Bets feel intuitive, social, and fun - not just another betting feature. Spectra handled the campaign end to end, from concept and scripting through production and post, with the piece set to drop in late March across Fanatics’ owned and social channels.